Insights & Resources
Guides, tutorials, and thoughts on privacy-first analytics, GDPR compliance, and making data-driven decisions without compromising user privacy.
Why Your Website Needs Cookie-Free Analytics in 2026
Cookie banners hurt conversions and annoy visitors. Learn how cookie-free analytics gives you the same insights without the privacy headaches.
GDPR Compliance for Web Analytics: The Complete Guide
A practical guide to making your web analytics GDPR compliant. Understand what the regulation requires and how to meet those requirements effortlessly.
EU Data Sovereignty: Why Your Analytics Data Should Stay in Europe
With increasing regulatory scrutiny on transatlantic data transfers, keeping analytics data within the EU is more important than ever.
How We Count Unique Visitors Without Cookies
A technical deep dive into how privacy-first analytics counts unique visitors accurately without storing any personal data.
Comparing Privacy-First Analytics Tools in 2026
An honest comparison of privacy-focused analytics alternatives including Plausible, Fathom, Matomo, and ClearAnalytics.
Understanding UTM Parameters for Campaign Tracking
Learn how to use UTM parameters effectively to track your marketing campaigns without compromising visitor privacy.
The 1KB Script Advantage: Why Lighter Analytics Is Better
Page speed matters for SEO and user experience. Learn why a lightweight analytics script can make a measurable difference.
AI and LLM Referral Tracking: The Next Frontier in Analytics
With AI chatbots like ChatGPT driving increasing traffic to websites, understanding LLM referrals is becoming essential for marketers.
How to Track AI and ChatGPT Traffic to Your Website
AI assistants are sending more traffic to websites than ever. Here is how to detect, measure, and optimize for ChatGPT, Perplexity, and Claude referrals.
Cookie Consent Banners Are Killing Your Conversion Rate
Research shows cookie consent banners reduce conversions by 5-20%. Here is what the data says and what you can do about it.
Google Analytics Alternatives for GDPR Compliance in 2026
European regulators have ruled against Google Analytics. Here are the best GDPR-compliant alternatives for website analytics.
What Is Generative Engine Optimization (GEO) and Why It Matters
GEO is the practice of optimizing your content for AI search engines and chatbots. Learn what it is and how to get started.