Server-side ad conversion tracking, without the privacy baggage
Forward purchases, signups and goals to Meta and Google Ads directly from ClearAnalytics. Better attribution and smarter ad optimisation — without adding tracking pixels or cookies to your website.
What is server-side conversion tracking?
Instead of loading the Meta Pixel and Google tag in your visitors' browsers, ClearAnalytics measures conversions on the server and sends them to the ad platforms through their official conversion APIs. Your ad campaigns keep optimising on real conversions, while your site stays fast and clean.
Why it matters
Browser tracking is increasingly blocked by ad blockers, ITP and consent banners — so platforms miss conversions and waste budget. Server-side events are far more reliable, giving your campaigns the data they need.
Works with the platforms you advertise on
Connect each site to Meta and Google Ads and choose exactly which conversions to forward.
Meta Conversions API
Send purchases, leads and custom events to your Meta pixel server-side, matched with the click identifier (fbclid). Includes a test event code to verify before going live.
Google Ads offline conversions
Upload conversions back to Google Ads using the gclid, with conversion value and currency, so Smart Bidding optimises on what actually drives revenue.
Everything you need for reliable ad measurement
Accurate attribution that respects your visitors' privacy.
No extra pixels
Conversions are sent from our servers, so you don't add the Meta Pixel or Google tag to your site. Fewer scripts, faster pages.
Privacy-first by default
No personal data is sent unless you explicitly configure it. We forward click identifiers and conversion values — never names or emails by default.
Click ID matching
We capture gclid and fbclid on the landing page (opt-in, with a 90-day retention limit) and use them to match conversions accurately.
Revenue & value
Purchase value and currency are forwarded with each conversion, so platforms can optimise toward revenue, not just clicks.
ROI reporting
Import ad spend from Meta and Google and see cost-per-conversion and ROAS per campaign, right inside ClearAnalytics.
Full control per goal
Choose exactly which goals and ecommerce events are forwarded, to which platform, with your own event names.
How it works
Live in four steps.
Connect your accounts
Add your Meta pixel and access token, and connect Google Ads — per site, in the dashboard.
Map your conversions
Pick which goals and ecommerce events to forward, and to which platform.
We capture & match
ClearAnalytics stores click identifiers and matches them to conversions as they happen.
Optimise your ads
Conversions flow to Meta and Google so your campaigns optimise on real results.
You stay in control of consent
You are the data controller for conversions you forward. ClearAnalytics gives you the tools; you decide what to send and remain responsible for a valid legal basis and visitor consent under the GDPR.
Get more from your ad budget
Start tracking ad conversions server-side — privacy-first and without extra pixels.