ClearAnalytics vs Matomo
A simpler, lighter alternative to the complex self-hosted analytics platform.
Porque as pessoas mudam de Matomo
Comparação funcionalidade a funcionalidade
| Funcionalidade | ClearAnalytics | Matomo |
|---|---|---|
| Privacy & Compliance | ||
| Cookie-free tracking | ||
| No consent banner needed | ||
| GDPR compliant by default | ||
| EU-only data residency | ||
| No personal data collection | ||
| IP anonymization | ||
| No fingerprinting | ||
| Performance | ||
| Script size under 1KB | ||
| No impact on Core Web Vitals | ||
| No third-party requests | ||
| Core Analytics | ||
| Pageview tracking | ||
| Unique visitor counting | ||
| Referrer tracking | ||
| UTM campaign tracking | ||
| Session duration tracking | ||
| Bounce rate detection | ||
| Goal & conversion tracking | ||
| Custom event tracking | ||
| Device & browser analytics | ||
| Country-level geolocation | ||
| AI-powered analytics search | ||
| LLM / AI referral tracking | ||
| Click goal tracking (no-code) | ||
| Visitor flow analysis | ||
| Google Search Console integration | ||
| E-commerce & DataLayer | ||
| GA4 dataLayer integration | ||
| E-commerce event tracking | ||
| Purchase & revenue tracking | ||
| Product performance analytics | ||
| Checkout funnel analysis | ||
| Zero-code GA4 migration | ||
| Data Export & Integrations | ||
| REST API access | ||
| CSV export | ||
| BigQuery integration | ||
| Power BI integration | ||
| Setup & Usability | ||
| One-line script installation | ||
| Simple, clean dashboard | ||
| No training required | ||
| Multi-site support | ||
| IP address exclusion | ||
| Free plan available | ||
| Cloud-hosted (no setup) | ||
| Customizable dashboard | ||
Para quem é cada ferramenta mais indicada?
ClearAnalytics é ideal para
Equipas que querem analítica web privacy-first, soberana na UE, com um plano gratuito, rastreamento sem cookies e um painel limpo. Ideal para empresas de qualquer dimensão que precisam de conformidade com o RGPD sem complexidade.
Matomo é ideal para
Organizations that need Google Analytics-level feature depth with data ownership. Ideal if you have DevOps resources for self-hosting and need advanced features like heatmaps, session recordings, and A/B testing.
Quando Matomo pode ser melhor escolha
If you need advanced features like heatmaps, session recordings, A/B testing, or form analytics, Matomo offers a comprehensive suite of tools that go well beyond basic analytics.
Sobre Matomo
Matomo (formerly Piwik) is an open-source analytics platform that positions itself as the Google Analytics alternative with full data ownership. It offers comprehensive features but requires significant technical overhead for self-hosting. The cloud-hosted version starts at €19/month. Matomo uses cookies by default and has a complex interface similar to Google Analytics.
Pronto para experimentar o ClearAnalytics?
Analítica que prioriza a privacidade com um generoso plano gratuito. Sem cartão de crédito.